Currys is empowering Deloitte’s 25,000 UK people to recycle their old tech and electricals at its stores, supporting the audit firm’s new ‘Recycle for Good’ scheme.
According to the collaboration, many consumers recognise that recycling tech is the right thing to do, so Deloitte has drawn on the support of tech recycler Currys to assist.
Deloitte’s sustainable consumer research found that 59% of consumers are more committed to reducing their waste than the year before. However, according to Material Focus research around one in two UK adults agree that recycling small electricals is difficult. By easily bringing old tech into a local Currys’ store, Deloitte’s 25,000 people will be helping to give technology a longer life.
Furthermore, Deloitte is encouraging its people to recycle their tech for free through Currys Cash for Trash and trade-in initiatives. By doing so, they will also receive at least a £5 Currys voucher, regardless of where and when the tech was originally purchased. Customers are not only helping to tackle the growing e-waste crisis in the UK but are also being incentivised for doing so.
The technology retailer plans to then return some of the collected tech that might be reusable back to Deloitte, so the firm can donate it through its device donation scheme as part of its commitment to digital inclusion.
Lindsay Haselhurst, COO, Currys, said: “At Currys, we are committed to reducing e-waste and educating customers on how to dispose their unwanted tech, responsibly. Through our well established ‘Cash for Trash’ and trade-in programmes, we offer a convenient solution for Deloitte colleagues, to recycle their old tech and contribute to combatting the e-waste crisis.”
Deloitte’s ‘Recycle for Good’ initiative is a commitment to reduce e-waste, promote the responsible disposal of old electronics and drive digital inclusion.
The collaboration builds upon Deloitte’s existing programme, which sees all the firm’s retired laptops recycled and donated to charities and schools. Deloitte has already provided over 17,500 refurbished laptops to those who need them the most.
Richard Houston, Deloitte UK senior partner and CEO, added: “Our ‘Recycle for Good’ initiative with Currys allows us to turn old tech into new opportunities, ensuring that valuable devices don’t go to waste. Access to technology changes lives and by simply recycling their old tech, our colleagues are making a real difference to bridge the digital divide.”
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